If writing isn’t your thing or you just don’t have the time, investing in a professional copywriter is one of the best things you can do for your business.
First impressions always count.
If a potential customer lands on your website and is presented with shoddy copy that makes them want to go to sleep, they’ll click the back button quicker than you can shout hello!
The same goes if they receive an email from you. If your headline doesn’t intrigue or resonate with them, they’ll instantly click delete without bothering to read the rest.
Writing quality copy takes time. If you can’t make time to write and keep putting it off, you’re doing yourself out of business - every single day!
A professional copywriter can save you time, money and your reputation.
What does a Copywriter do?
Copywriting is the process of writing text (also known as "copy") for websites, emails, promotional material, advertisements, marketing campaigns, direct mail, press releases, video scripts - basically anything that requires words.
A copywriter is the person who writes the copy.
I like to call copywriters "word wizards" as they have this innate power to get words to do magical things!
Copywriters have a wonderful knack of writing in a specific way to help you connect with your audience and influence their behaviour in some way.
The difference between copywriting and editorial writing (like you see in magazines) is that the copy is written to elicit a specific response, usually to make the reader take some sort of action.
How can a professional copywriter help?
Copywriters are skilled in writing persuasive, engaging copy that will influence people’s decision to buy from you.
There is an art AND science to copywriting.
If your website copy is done well, it'll totally transform your business.
Copywriters understand what’s needed from your website copy to get you on the first page of Google (otherwise known as Search Engine Optimisation - SEO Copywriting). When people are searching for something online, they rarely look past the first page of results. This is why it’s essential your business appears first.
A professional copywriter will be able to look at your business with ‘fresh eyes’ and they’ll be able to see things you may not. A good copywriter will get under the skin of your business and into the mindset of your customers.
And in doing so, they’ll deliver engaging copy that makes people say ‘yep, I need this now!’
Copywriters are good investigators. They’ll find out what your competitors are up to: what’s working well for them and what they're doing not so well. With this insight, a copywriter will deliver compelling copy that succeeds where the competition fails.